Avoid Creating a Marketing Plan that Flops
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In this episode, I’m sharing my insights on effective marketing planning emphasising the importance of having clear business objectives, analysing past performance, blocking time in your calendar for deep work and collaborating with stakeholders to receive the input you need throughout the process.
This episode includes practical tips for marketers at all levels, alongside my encouragement to be strategic, open to feedback, and willing to experiment with new tools and technologies. And you’ll also discover my favourite marketing planning platform so far.
I hope you’ll smash your marketing goals for next year. Onwards and upwards!
KEY TAKEAWAYS
You need to understand the business objectives for next year.
Ask for this information from your stakeholders – MD, Director of Sales, Product Manager or Head of Marketing etc. The objectives should be clear and measurable.
Think about the levers you can pull, the methods and tactics you can employ to move the needle in the right direction.
Look at what worked last year and prioritise those activities. Allocate a portion of the budget towards trying new things.
Block time in your diary to give your marketing plan the time and undivided attention it deserves.
Say no to unsolicited and uninformed advice.
Everybody has an opinion about marketing but you only need the advice and feedback of relevant decision makers.
Use tools that makes things easier for you - Canva, spreadsheets, PPT.
In my last role, we used monday.com to keep track of the marketing team’s work and map out future campaigns and tasks for the whole year. I loved it.
Last but not least, here’s The Marketing Meetup webinar I’ve mentioned in this episode should you need to up your dose of marketing strategy wisdom and encouragement (we all need more of that!)
ABOUT ME
I am a marketing professional based in England with over 13 years of experience working for UK and US technology SMEs. A graduate of two universities and a business school in Paris, I spent over 5 years studying to become a business/marketing professional.
Now, I host Your Marketing Big Sister podcast and welcome guests to join me in sharing career advice with marketing professionals around the world.
MARKETING CAREER ADVICE
“Ana has a very sincere, approachable, compassionate, and thoughtful demeanour, and exhibits tremendous skill at looking at the entire landscape of helping someone land a new professional position.”
Sponsorship slots available. Please contact Ana for details.
For any questions or suggestions regarding the podcast, please use this website or the social media accounts below. I’d love to hear from you.
