Tune in for an honest conversation about the realities of freelancing, creative processes, networking and everything in between with former Bentley Systems Product Marketer and current freelancer & Owner of EC-Marketing, Erica Coulehan.

The start of a new role can feel scary and daunting. There are so many new things to learn during this important chapter of your employment. In this episode, I’ve outlined a few things that, if done right from the beginning, will increase your chances of success in your new role. Listen in and be encouraged.

Kiran Kapur, the CEO of of the Cambridge Marketing College and a highly accomplished marketer herself - has walked me through her own career journey, explained its inflection points and offered plenty of advice for marketers at all stages of their career.

When I first stared managing events back in 2014, I felt anxious and confused. Fast forward to today and I've learned quite a few lessons along the way, some of which I've shared in this episode. Enjoy!

Warning: this episode might just make you fall in love with Marketing (again). A graduate of Manchester Metropolitan University, Rebecca Wheble is the owner of Silly Goose Digitaland is - by far - one of the most passionate marketers I have ever met.

In this episode (which felt like recording a voice message for all of you out there pondering this question) - I outline a few things to consider so you make the best decision for you. Ana Rogerson - Podcast Host

“Marketers need to predict problems or changes and how these will affect consumption patterns and businesses.” Dr. Candan Elmer - Course Leader - BA (Hons) Digital Marketing, University of Central Lancashire

“The pay-off is massive if you keep going [with your podcast] because what you’re essentially doing is you’re building a loyal fanbase. They’ll listen to you for 20, 40 minutes, an hour. In the world of marketing that is absolute gold dust.” Michael Bird, Head of Audio, Hewlett Packard Enterprise

This episode features a discussion between two marketing professionals with an international background- Denise Strohsahl, Small Business Brand & Marketing Consultant + Founder of sandstonecastles marketing and I!

A discussion with Rationale's Co-Managing Director - Rowan Morrison. Topics included: Rowan's career journey, prioritising strategic thinking over tactics, the risks of AI and more.

Debunking common LinkedIn myths with James Potter, LinkedIn expert. From selfies, personal brands to algorithms, we’ve discussed it all in this episode.

“Don’t just think: I did these things at my job. Think about how those things set you apart, make you relevant for the position that you are looking to get hired for.” Lauren Berkemeyer, Chief Marketing Officer at YuLife, Ex-Dow Jones, WSJ Marketer

“The things that make words worth reading are empathy, imagination, creativity, human relationships. AI [i.e. ChatGPT] is just a very comprehensive answering machine.” Eloise Leeson-Smith, Linguist and Founder of Olim Communications

“I think that being a solopreneur is a viable career route for young professionals with a caveat…

… the other big problem I see with freelancing as a fresh graduate is …” Ana Rogerson, Podcast Host

“If you've got a passion for storytelling and painting pretty pictures that leads to a behaviour change then marketing is for you.” Marie Grieve, Founder and Managing Director of Costello Palmer Communications

When I got my first full-time marketing role, I was the only marketing person in the company and I had to figure it all out by myself. Now, 13 years later, I want to be the voice of experience and encouragement for you. Ana Rogerson, Podcast Host