Working the Future - A Pragmatic Discussion About AI With Jon Bains
In this episode of Your Marketing Big Sister podcast, I had the pleasure of speaking with Jon Bains, founder of ethical AI consultancy Obsolete.com.
The conversation delves into the impact of AI on marketing and creative industries, the challenges of job security in the face of automation, and the importance of regulatory measures.
Jon emphasises the need for creativity and human touch in the workplace, while also discussing the practical implications of AI for marketing professionals and the future of work.
KEY TAKEAWAYS
AI can automate up to 80% of certain job functions. AI's impact on job roles is significant but not entirely negative.
Creativity and empathy are key skills that AI cannot replicate.
Job security concerns are prevalent in the creative industries.
Education systems need to adapt to the changing job and work landscape.
Businesses should focus on upskilling and reskilling their workforce.
Regulatory measures are crucial for the responsible use of AI.
Experimentation and curiosity are essential for staying ahead in the industry.
ABOUT JON BAINS
A marketing and business strategist, founder of ethical AI consultancy Obsolete.com and brand consultancy What & Why, Jon has over 25 years of experience working with clients such as BBC Radio 1, Levi's, Nintendo, Which? AXA Wealth and Amnesty International.
Jon believes in a future-forward, equitable approach to AI that empowers every business to understand, create and take control of the opportunities and challenges of AI.
Chapters
00:00 Introduction to Jon Bains and His Journey
10:08 The Impact of AI on Creative Industries
19:51 Navigating Job Security in the Age of AI
29:52 Regulatory Challenges and the Future of AI
40:04 Practical Implications for Marketing Professionals
“What we do see is people aren't being replaced when they leave. So you have more natural attrition. Certainly in creative industries there are fewer entry level jobs because a lot of those starter positions (where you learn the trade) have been already replaced by machines.
So that actually leads - from a societal and from a commercial standpoint - that if you have no juniors, then you'll never get seniors. So you have an issue around succession and that's going to take years to be seen, potentially.
We need to think about how the youth are working more on the same level as the senior people.” Jon Bains
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