“I Saw Potential Where Others Saw Problems” Georgiana Dragomir, CEO - Grapefruit.RO

16 Jan

Written By AnaRo

A Masterclass in Leadership

In this episode, I had the pleasure to interview Georgiana Dragomir, CEO of Grapefruit, a Romanian-based digital and software development agency working with local and international brands such as Dacia/Renault Group and Nestlé.

Under Georgiana’s leadership, the agency achieved remarkable growth, including an 85% turnover increase during the pandemic by leveraging remote work to expand internationally.

Georgiana is also the first Romanian woman to have attended MIT - Massachusetts Institute of Technology's Entrepreneurship Bootcamp in Boston, US.

In this interview, Georgiana talks about the ethos that underpinned her entrepreneurial and leadership success and it’s all about transparency, adaptability, and human connection.

This conversation felt like a masterclass in leadership, and I hope it inspires you as much as it inspired me.

KEY DISCUSSION TOPICS

Strategies for CEOs navigating challenging times.
Building long-term business partnerships by prioritise honesty, empathy and human connection.
Georgiana’s career shift: transitioning away from the corporate world and into the SME arena can foster more innovation and positive impact opportunities.
How the pandemic has shifted perceptions about remote work and collaboration and opened doors for this Romanian business.

"It's about connecting with people, not just about projects."