Diversity in Marketing: Creating Inclusive Workplaces One Team at a Time
In this episode, we're talking about equality, diversity and inclusion in Marketing - with both Jaysica and I representing the diverse marketing workforce of Britain. I was born and bred in Romania, and Jaysica is a British Sindhi Gibraltarian who grew up in New York City.
We’ve started the discussion looking at a study from Deloitte published about 3 years ago showing that younger generations are more likely to notice representative advertising when considering a purchase. The study also notes that over 50% of consumers are more loyal to brands that commit to addressing social inequities in their actions.
I’ve then asked Jaysica for tips for employers and Heads of Departments who want to get started with - or improve their EDI practices.
We’ve also looked at things employers should NOT do in order to avoid mistreating employees, from an EDI perspective.
This conversation has highlighted matters that I’ve never considered before as well as concerns and experiences that have been part of my life too.
The conclusion was: do unto others as you would have them do to you. Treat people fairly, show empathy and kindness and you’ll likely be on the safe side of EDI.
KEY CONCLUSIONS
Diverse marketing teams lead to better campaigns. Inclusive marketing practices can attract a wider audience.
Age diversity within a Marketing team is crucial for understanding different audiences.
Equity implies different responses to different needs. Offering the same treatment or resources to everybody can sometimes be the unequitable thing to do. Jaysica explains why.
Research is essential for developing effective EDI policies.
Empathy and kindness are vital in workplace interactions.
Diversity enriches the workplace and enhances creativity as people bring different insights and experiences to the table.
Chapters
00:00 Introduction to Diversity in Marketing
01:02 The Importance of Representation in Advertising
04:02 Creating Inclusive Work Environments
06:55 The Role of Age in Diversity
10:07 Practical Tips for EDI in the Workplace
13:01 Understanding Equity vs. Equality
15:49 Avoiding Unintentional Offense in the Workplace
18:45 The Impact of Personal Experiences on Marketing
22:11 The Need for Diverse Marketing Teams
25:03 Conclusion: Emphasising Kindness and Inclusivity
ABOUT JAYSICA MARVELL
A Digital Marketing Consultant, Jaysica has been a Marketing practitioner for over a decade. Her fields of expertise include social media and email marketing strategy, employee advocacy, lead generation and link tracking.
With a background in both in-house and freelance marketing roles, Jaysica has the right mix of skills to help businesses and marketers unlock their potential in the digital space.
MARKETING CAREER ADVICE
THANK YOU TO OUR PODCAST SPONSOR
Sponsorship slots available. Please contact Ana for details.
