Mastering the SCIENCE of Marketing: Skill, Finesse, and Continuous Learning
“If you've got a passion for storytelling and painting pretty pictures that leads to a behaviour change then marketing is for you. Because marketing is about influencing and changing behaviours so that someone will decide they want to buy your brand or they want to fly on your aeroplane or they want to be part of your architecture practice. So the influencer, as much as it is a very new-ish thing, it’s not new to marketing. It’s just got a new title.
Marketers have been influencers since the day marketing was born.”
Marie Grieve, Founder and Managing Director of Costello Palmer Communications.
I loved my discussion with Marie and I know you will too.
about marie grieve
Marie has 20 years’ experience of working in marketing and business development and in 2015 Marie founded Costello Palmer Communications, an international marketing and communications consultancy specialising in digital content and high-performance strategic delivery for a global client base.
Marie has worked with a diverse range of leading businesses and brands within the architecture, engineering and construction (AEC) industry including; Women in BIM (WIB), Royal Institute of British Architects (RIBA), the American Institute of Architects (AIA) etc.
We all have so much to learn from her!
KEY Take-AWAYS from this episode
People can make their own job titles and roles. You don't have to be a Marketing Manager or a Marketing Director. You don't have to be an administrator. You can become a Chief Strategic Innovator or a Storyteller - with or without a Marketing degree. Be creative.
The science and principles of marketing haven't changed. The delivery and the mechanisms by which we reach people have changed. Marketing is about defining your audience, understanding what their needs are and marketing your product or service to them, emphasising how it’s going to change their lives or why they need it in their lives.
Like in any profession, there's a level of unskilled people within that career path matched against the people who are highly skilled. There’s a skill to marketing, a finesse to it. You have to understand the science behind it, do your research, homework and the training (university or apprenticeships) to understand how it works.
Find a mentor you can learn from and who can encourage you to push your limits a little bit.
You don’t only get one chance. Keep trying. If one (business or marketing) idea fails, try something else. Don’t sit in a job you don’t like.
FUN FACT ABOUT MARIE
Marie’s first job after leaving University was as a mystery shopper driving around the UK :) This job got her into the research side of marketing and she has fond and fun memories from this (very cool) first job.
CONNECT ONLINE
Costello Palmer Communications are a marketing consultancy that primarily works with clients within the construction industry - on a global scale (from the UK across Europe and through Australia and North America).
Marie Grieve is the Founder and Managing Director of Costello Palmer Communications.
If you have any questions or suggestions of future interview topics or you’d like to be featured on the podcast, please drop me a line via this website or the social media accounts below. I’d love to hear from you.
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