“The Things We Learned in 1991 are Completely Different From What I'm Teaching Today”
“This year, AI is one of the big things we discussed in our case studies and we are working with students to teach them how to use AI ethically.
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I always tell my students - if you would like to be a very good marketer, you need to follow Politics, Economics, to learn about art and culture.
Marketers need to predict what is going to happen in 10 years’ time. They need to predict problems or changes and how these will affect consumption patterns and businesses.
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Yes, there are some theories we’ve been teaching for 20 years but the way we apply these theories [now] is completely different.”
Dr. Candan Elmer - Course Leader - BA (Hons) Digital Marketing, University of Central Lancashire (UCLan)
ABOUT DR. CANDAN ELMER
Dr Candan Çelik Elmer has a PhD in advertising from Istanbul University and completed international projects in the U.S. and the Netherlands. She taught at universities in Cyprus, Romania, Türkiye and Hungary, becoming recognised as a leading scholar in the field of advertising and consumer behaviour.
Dr Elmer is now the BA (Hons) Digital Marketing Course Leader at the University of Central Lancashire.
KEY DISCUSSION TOPICS INCLUDE:
The relevance of marketing degrees in our day and age.
Study options for seasoned professionals who want to continue their education at undergraduate and graduate level.
How and why universities enhance their students’ employability.
Influencers and marketing professionals - two sides of the same coin? [hint: they’re not]
Marketing curriculum changes in Higher Education.
THANK YOU TO OUR PODCAST SPONSOR
Sponsorship slots available. Please contact Ana for details.
MARKETING CAREER ADVICE
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