Borderless Marketing: Transferable Skills and Adapting to New Markets

27 Jun

Written By AnaRo

THANK YOU TO OUR PODCAST SPONSORS

“I think it's really good to have that exchange of ideas worldwide. We can learn from people whether they’re in the U.S. or in Australia.
…..
The differences [between markets and cultures] might even be a good thing.
…..
If I learned one thing setting up my own business is that marketing is the same whatever you're selling and whatever industry you're in. At its core, marketing hasn’t changed that much over the years. People take old concepts and make them sound new.”
Denise Strohsahl, Small Business Brand & Marketing Consultant based in Edinburgh, Founder of sandstonecastles marketing.

**ABOUT DENISE STROHSAHL**

Denise set up sandstonecastles as a brand and marketing consultancy for small businesses in 2010. With clients from the worlds of interior design, construction, publishing, retail, tourism, food & drink, training, Denise has a strong track record in both B2B and B2C marketing.
Learn more about and get in touch with Denise on LinkedIn or via her website.

KEY TAKE-AWAYS FROM THIS EPISODE

This episode features a discussion between two marketing professionals with an international background - Denise Strohsahl and I! We’ve discussed several key aspects of marketing careers such as:

Transferable marketing skills: Denise emphasised that core marketing principles are applicable across industries, though understanding specific markets is crucial.
Copywriting tips: my guest stressed the importance of focusing on the audience's needs rather than talking about yourself or your company. Thank you for the reminder, Denise!
Changes in marketing: while fundamental principles remain the same, the pace of change and digital tools have evolved significantly.
Large corporations vs. small businesses: the pros and cons of working in different-sized organisations (hint: smaller businesses often require more versatile marketers).
Networking and community: the importance of building a support network, especially for solo marketers in small businesses.
International marketing careers: both Denise and I shared personal experiences of working abroad, discussing challenges and advantages of marketing in different countries.
Career advice: recommendations included internships, adaptability, and not being intimidated by cultural differences when pursuing international opportunities.
Economic impact on marketing jobs: we both noted that marketing roles are often (the first) affected during economic downturns.