“Strategy is Fundamental. If You Don’t Plan for an Outcome, Chances are You’re Just Throwing Money Away”
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“While we understand that, sometimes, clients have commercial objectives that require being quite tactical, we will set the strategy/build the train tracks at the same time."
I think, ultimately, a lot of people who go into marketing are creative and they want to do something creative and something that is value led."
Rowan Morrison, Co-Managing Director at Rationale
ABOUT ROWAN MORRISON
Rowan is the Co-Founder and Co-Managing Director of Rationale, a strategic brand and communications agency.
Having extensive experience in global agency leadership, Rowan’s focus is supporting clients to drive long-lasting engagement with their audiences through meaningful visual and narrative storytelling.
Since January 2022, Rowan is also Ambassador of Women's Enterprise Scotland.
MARKETING CAREER ADVICE
For marketing beginners and seasoned professionals alike.
If you have any questions or suggestions, please drop me a line via this website or the social media accounts below. I’d love to hear from you.
