The Value of Formal Marketing Education in a Free-Resource World

1 Oct

Written By AnaRo

“It’s never too late and you’re never too old to learn something new.” is the theme of my discussion with Kiran Kapur, the CEO of the Cambridge Marketing College.

Kiran - a highly accomplished marketer - has kindly walked me through her own career journey, explained its inflection points and offered plenty of advice for marketers at all stages of their career.

KEY DISCUSSION POINTS

Apprenticeships - and why they’re relevant career growth options regardless of age. Kiran mentions a marketing apprentice in their 50s, doing a Level 6 Marketing Manager apprenticeship to advance their career.
The College's study methods and packages: CIM and CIPR qualifications, apprenticeships etc.
The benefits of studying marketing formally and of structured learning paths and access to accredited experts.
Advice for Returners to Work: how to use your ‘perceived weaknesses to your advantage (such as career breaks, age etc).

This episode is infused with kindness, wisdom and the insights that only a seasoned professional like Kiran can provide. I’m sure you’ll find it inspiring and beneficial.

Be ready to take notes!

Kiran Kapur - Guest Speaker on Your Marketing Big Sister Podcast — **ABOUT KIRAN KAPUR**

Kiran is the CEO of Cambridge Marketing College, a Chartered Marketer, Fellow of the CIM and Freeman of the Worshipful Company of Marketors.
Kiran is the author of Assessing the Marketing Environment (2009, FT Pearson) and Marketing and the Law (2013, Kogan Page), among other books and study guides. She has also undertaken research at Kings College, London, into distance education theories.

MARKETING CAREER ADVICE

Kind Words. Tailored Solutions for Your Career Crossroads

“Ana gave me detailed pointers on what I need to highlight on my CV and LinkedIn profile. She also suggested different roles for me to go after! Thank you, Ana, for pointing out that I have a lot more to offer than I think. ”

— Jaysica, U.K.