Freelancing vs. Employment: Riches or Ruins for young marketers?
“If their audience and potential clients are on TikTok/Instagram and they’re very good at leveraging these platforms to generate awareness and business – then boom! They have a winning formula that could potentially translate into business success.”
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The other big problem I see with freelancing as a fresh graduate is that you don’t even know what you don’t know. Yes, there are many free learning resources out there but you need to first be aware of your knowledge gaps.”
The idea to approach this topic came from a discussion with Lauren Berkemeyer – an accomplished and highly experienced marketer – who I had the pleasure to interview a couple of months ago. One of the topics I discussed with Lauren was the option of working as a freelancer straight out of college or university as opposed to going down the traditional route of employment.
Some of the ideas I’ll mention in this episode are threads of that discussion (which you don’t want to miss, the interview with Lauren is packed-full of wise advice for marketers).
I’ve decided to dive deeper into this subject because I think it represents a very important decision for marketing novices and young professionals nowadays.
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Hello. I’m Ana Rogerson - Your Marketing Big Sister podcast host and a marketing professional since 2011. With the help of my guests, I use this podcast to provide practical advice and encouragement to aspiring and struggling marketers. We discuss marketing career paths, mistakes, struggles, interview tips, ageism in marketing, dreams and aspirations, career transitions and more. Tune in, be encouraged and join the discussion.
If you have any questions or suggestions, please drop me a line via this website or the social media accounts below. I’d love to hear from you.
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